Comments on: Web 2.0 and the New Conservative Revolution http://www.intellectualconservative.com/2009/03/25/web-20-and-the-new-conservative-revolution/ Conservative and Libertarian Intellectual Philosophy and Politics Wed, 08 Feb 2012 23:00:53 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Last Angry Man http://www.intellectualconservative.com/2009/03/25/web-20-and-the-new-conservative-revolution/comment-page-1/#comment-77121 Last Angry Man Thu, 26 Mar 2009 20:24:26 +0000 http://www.intellectualconservative.com/?p=5653#comment-77121 A very good sign indeed. It demonstrates that the GOP is wise and active enough to change with the times, and utilize new technologies to get the message across. Besides, it just feels good stealing some of the Democrat's thunder, just a little bit... A very good sign indeed. It demonstrates that the GOP is wise and active enough to change with the times, and utilize new technologies to get the message across.

Besides, it just feels good stealing some of the Democrat’s thunder, just a little bit…

]]> By: Paulie http://www.intellectualconservative.com/2009/03/25/web-20-and-the-new-conservative-revolution/comment-page-1/#comment-77119 Paulie Thu, 26 Mar 2009 16:40:47 +0000 http://www.intellectualconservative.com/?p=5653#comment-77119 My name is Paul Miller and I am Communications Director for the Sam Adams Alliance. Let me start by saying thank you for recognizing our efforts. The Sam Adams Alliance is leading a new revolution for liberty by training, inspiring and empowering people to utilize new media tools to advance economic freedom and individual liberty. It important that the truth always prevail and with that said I want to clarify and important part of this article. The Sam Adams Alliance respects the work of the Dontgo movement, but our organization is not a part of it. The success they endure strictly belongs to the hard work of Eric Odom and his colleagues. Paul Miller My name is Paul Miller and I am Communications Director for the Sam Adams Alliance. Let me start by saying thank you for recognizing our efforts.

The Sam Adams Alliance is leading a new revolution for liberty by training, inspiring and empowering people to utilize new media tools to advance economic freedom and individual liberty.

It important that the truth always prevail and with that said I want to clarify and important part of this article.

The Sam Adams Alliance respects the work of the Dontgo movement, but our organization is not a part of it. The success they endure strictly belongs to the hard work of Eric Odom and his colleagues.

Paul Miller

]]> By: business_reader http://www.intellectualconservative.com/2009/03/25/web-20-and-the-new-conservative-revolution/comment-page-1/#comment-77107 business_reader Wed, 25 Mar 2009 18:06:58 +0000 http://www.intellectualconservative.com/?p=5653#comment-77107 Rachel, These are great starts, but there is a really important challenge that will need to be overcome before any of these social media tools have a lasting effect. Thinking of social media as simply another channel to push messaging to a constituency works, but it's no better than traditional forms. I still read Karl Rove's Op Ed pieces in the WSJ, regardless of whether he's tweeted about them (and I suspect his other 9000 followers are of a similar ilk.) The lesson here is that the underlying models of constituency engagement need to change along with the tools. The fact is that social media really should be thought of as “a collaborative engagement platform.” While that may seem obvious, or a trivial label, it’s an important distinction. Collaborative engagement platforms have the power to truly transform the way organizations operate. There's a parallel with business adoption of Enterprise 2.0 (the made-up label for Web 2.0 in the boardroom). When you can leverage user controlled/contributed content in a collaborative decision-making fashion you enable a productivity boost amongst traditional knowledge workers that is akin to robotic automation of traditional manual labor. The problem is that operating models in nearly every organization are based on a post-industrial revolution command/control structure and haven’t changed in the last 100 years. Sadly, most efforts aimed at leveraging the great platform components you’ve described here try to do so in these outmoded operating models (imagine a monthly “blog” written by the CEO … that’s precisely missing the point!) Here’s a link to an approach that a few companies have started to realize is necessary to really get the juice from squeezing the web 2.0 fruit: http://www.bis-insight.com/Site/The_Future_of_Productivity.html The same holds true, regardless of organization and its objectives: whether a social organization, a political organization, a non-profit or for-profit business. It's not the tools, it's the engagement model built upon those tools Rachel,

These are great starts, but there is a really important challenge that will need to be overcome before any of these social media tools have a lasting effect. Thinking of social media as simply another channel to push messaging to a constituency works, but it’s no better than traditional forms. I still read Karl Rove’s Op Ed pieces in the WSJ, regardless of whether he’s tweeted about them (and I suspect his other 9000 followers are of a similar ilk.)

The lesson here is that the underlying models of constituency engagement need to change along with the tools. The fact is that social media really should be thought of as “a collaborative engagement platform.” While that may seem obvious, or a trivial label, it’s an important distinction. Collaborative engagement platforms have the power to truly transform the way organizations operate.

There’s a parallel with business adoption of Enterprise 2.0 (the made-up label for Web 2.0 in the boardroom). When you can leverage user controlled/contributed content in a collaborative decision-making fashion you enable a productivity boost amongst traditional knowledge workers that is akin to robotic automation of traditional manual labor.

The problem is that operating models in nearly every organization are based on a post-industrial revolution command/control structure and haven’t changed in the last 100 years. Sadly, most efforts aimed at leveraging the great platform components you’ve described here try to do so in these outmoded operating models (imagine a monthly “blog” written by the CEO … that’s precisely missing the point!)

Here’s a link to an approach that a few companies have started to realize is necessary to really get the juice from squeezing the web 2.0 fruit:

http://www.bis-insight.com/Site/The_Future_of_Productivity.html

The same holds true, regardless of organization and its objectives: whether a social organization, a political organization, a non-profit or for-profit business. It’s not the tools, it’s the engagement model built upon those tools

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